Riello UPS is working with Mantis PR in the UK to build greater awareness of its business and Uninterruptible Power Supply (UPS) units in hospitals & the NHS, public sector, manufacturing & smart industry, and data centres. Looking to maintain its strong market position, Riello UPS has tasked Mantis with communicating its fast, flexible, responsive team; great value and commitment to excellent customer service.

Riello UPS’ units are used by thousands of organisations around the world to ensure their critical systems remain operational around the clock. Mantis will provide content and media relations services to reach facilities and site managers, risk and business continuity experts, data centre operators and IT / digital teams.

The campaign will focus on the need for greater knowledge of power supply issues,” says Anna Hennessy, senior account director at Mantis. “Many companies see UPS as a tick box exercise, an insurance, if you like. But this is a massive business risk. Lots of businesses have poorly installed units; are not testing their UPS units regularly or at all; running units inefficiently, or they simply don’t have enough protection for their rapidly growing infrastructure.

The company has some amazing customers, an engaged network of reseller partners, exciting products and a great ethos that puts its customers first. The team is doing things differently and we’re really keen to promote the business.”

Leo Craig, general manager at Riello UPS commented, “Mantis presented us with a campaign that really fitted with my perception of measurable, clever public relations. We’re really looking forward to working together to educate businesses on the benefits of UPS, and to reach out to new markets.”