Case Studies
Education IT: raising the Think Lab’s profile
The Think Lab, a collaboration facility owned by the University of Salford, wanted to raise its profile amongst prospective UK and overseas built environment students; to private firms; and to the Engineering and Physical Sciences Research Council EPSRC (to secure funding). The Think Lab and Mantis prepared a ‘Site Tour Day’ in which the media could gain access to the facility; to understand how it supports the School of Built Environment, professors, students and private firms.
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Adobe Acrobat PDF | 80 KB
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Adobe Acrobat PDF | 1.0 MB
Healthcare IT: building a brand
Following a series of introductory media briefings (and as part of its ongoing PR programme) Mantis recommended that Simpl undertakes a one-off roundtable debate to enable second contact with its target journalists; to secure comment and opinion in the press on a range of healthcare IT issues; to supplement a temporary lack of newsworthy stories; to demonstrate its partner credentials (including Microsoft partner status and Dynamics AX expertise) and ultimately build its brand as a trusted IT advisor with customers and potential customers.
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Adobe Acrobat PDF | 123 KB
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Adobe Acrobat PDF | 2.1 MB
Public Sector IT: raising Optevia's profile & generating sales
Optevia is Microsoft’s premier Dynamics CRM public sector partner with over 60 Dynamics CRM deployments since 2004. Through PR and Marketing, Optevia wanted to demonstrate to potential customers its unrivalled public sector CRM credentials, deep product & solution knowledge, and understanding of customers CRM pain points – irrespective of public sector industry. Contracted from March 2009, Mantis combined PR (using opinion articles, whitepapers and customer case studies) to generate press coverage and support a sales generation programme
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Adobe Acrobat PDF | 87 KB
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Adobe Acrobat PDF | 1.7 MB
Education IT: raising OCF's profile, 2007 ongoing
High Performance Computing (HPC) and storage integrator OCF engaged Mantis to increase OCF's profile in the academic market – the traditional home of HPC - and the private sector – a potential new market for HPC. Working with vendor partners such as IBM and Microsoft, Mantis set out to achieve this using a combination of customer references and thought leadership on the benefits of HPC.
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Adobe Acrobat PDF | 101 KB
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Adobe Acrobat PDF | 2.0 MB
