Case Studies
2011, Building media credibility with customer stories
When Mantis started working with Updata Infrastructure in late 2010, it was the first time that the company had invested in a planned Public Relations campaign. Back in 2010, the Government set out its strategy for ensuring that all public sector entities were linked by their own broadband provisioning, known as Public Service Networks (PSN); Updata found itself at the heart of a big theme for government technology. Mantis devised a PR strategy for the business that would help make the Updata name synonymous with PSN and public sector network supply. Telling the company’s story through the positive experiences of its customers was a central part of the first 12-month PR plan. One of the first customers we approached to be part of Updata’s media relations efforts was NHS Herefordshire and Herefordshire Council.
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2011, Creating impact through thought leadership events and leveraging influencer networks
Our client, Updata Infrastructure, is a key player in the emerging Public Service Networks (PSN) marketplace. Mantis saw an opportunity for Updata to lead a debate on how PSNs will affect different public areas, particularly the health service. We organised a roundtable debate in London, chaired by Georgina O’Toole from TechMarketView and hosted by Updata founders Richard Bennett and Vic Baldorino. Mantis invited some of our key contacts in local and central government including SOCITM and the Cabinet Office, plus Updata customers, and journalists.
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2011, creating a public profile for a ‘rising star’ business
When Mantis started working with Updata Infrastructure in 2010, the company hadn’t embarked on a Public Relations campaign before. Mantis devised a PR strategy for the business that would help make the Updata name synonymous with Public Services Networks (PSN) and wider public sector network initiatives such as Community of Interest Networks (COINs) for healthcare. Mantis has helped Updata re-evaluate what it offers to clients, and other stakeholders, and helped it sharpen the messages it is communicating in public. Our contacts have enabled Updata to influence far more than just the media it wanted to talk to.
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Adobe Acrobat PDF | 464 KB
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Adobe Acrobat PDF | 276 KB
2011, Mantis Perception Audit and Mantis Messaging Workshop: Helping a client evolve its corporate identity in the eyes of longstanding customers and stakeholders
In September 2010, the ongoing OCF PR and socal media campaign needed a fresh approach to accommodate some new revenue streams to the OCF business and to truly understand whether Mantis had been successful in moving OCF away from its traditional reseller roots and identifying the key areas that OCF is associated with. Mantis proposed that to keep OCF’s reputation as strong as possible with those that know them well already, and to influence new stakeholders with their updated product and services set, OCF should re-invigorate its brand messaging using the Mantis Perception Audit and Mantis Messaging Workshop.
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Adobe Acrobat PDF | 287 KB
2011, Social Media Campaign: Amplifying industry issues and strengthening a client’s position as a thought-leader with a social media presence
In early 2010 Mantis launched a blog for OCF. Built using the WordPress platform, it is completely separate to its corporate website and serves as an online resource, news centre and issues platform for high performance data processing, data storage and data management.
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Adobe Acrobat PDF | 2.7 MB
2011, Media & Influencer Roundtable Debate: Creating a reputation with influencers for a new client to the market
Mantis began working with PC power management software vendor Verismic, in October 2010. The first year of the programme was used to raise awareness of the Company’s product, Verismic Power Manager, with key media and industry analysts, and using customer references to demonstrate its effectiveness. After a year, the company’s messaging and reputation was strong, but Mantis wanted to strengthen this further by beginning to communicate directly with and, securing in-direct endorsement, from key target influencers – partners, prospects, customers, trade associations, industry experts, etc.
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Adobe Acrobat PDF | 925 KB
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Adobe Acrobat PDF | 792 KB
Healthcare IT, 2009-Ongoing: Raise Profile of Simpl in the UK; Increase Knowledge of its UK Services
Following a series of introductory media briefings (and as part of its ongoing PR programme) Mantis recommended that Simpl undertakes a one-off roundtable debate to enable second contact with its target journalists; to secure comment and opinion in the press on a range of healthcare IT issues; to supplement a temporary lack of newsworthy stories; to demonstrate its partner credentials (including Microsoft partner status and Dynamics AX expertise) and ultimately raise its profile as a trusted IT advisor with customers and potential customers.
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Adobe Acrobat PDF | 123 KB
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Adobe Acrobat PDF | 2.1 MB
Fire & Rescue Service IT, 2009-Ongoing: Raise Optevia's Profile & Generate Sales
Optevia is Microsoft's premier Dynamics public sector partner with over 75 Dynamics CRM deployments since 2004. Through PR and marketing, Optevia wanted to demonstrate to potential fire and rescue service organisations its unrivalled public sector CRM credentials, deep product & solution knowledge, and understanding of customers' CRM pain points. Mantis combined issued based PR, customer references and other marketing tools to raise Optevia's profile and support sales.
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Adobe Acrobat PDF | 102 KB
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Adobe Acrobat PDF | 1.7 MB
Education IT, 2009-2010: Raise the Think Lab’s profile, Benefits of Collaboration Facility for Professors, Students and Private Firms
The Think Lab, a collaboration facility owned by the University of Salford, wanted to raise its profile amongst prospective UK and overseas built environment students; to private firms; and to the Engineering and Physical Sciences Research Council EPSRC (to secure funding). As a precursor to an ongoing PR programme with the University's wider School of Built Environment, The Think Lab and Mantis prepared a ‘Site Tour Day’ in which the media could gain access to the facility; to understand how it supports the School of Built Environment, professors, students and private firms.
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Adobe Acrobat PDF | 80 KB
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Adobe Acrobat PDF | 1.0 MB
