Case Studies
Healthcare IT, 2009-Ongoing: Raise Profile of Simpl in the UK; Increase Knowledge of its UK Services
Following a series of introductory media briefings (and as part of its ongoing PR programme) Mantis recommended that Simpl undertakes a one-off roundtable debate to enable second contact with its target journalists; to secure comment and opinion in the press on a range of healthcare IT issues; to supplement a temporary lack of newsworthy stories; to demonstrate its partner credentials (including Microsoft partner status and Dynamics AX expertise) and ultimately raise its profile as a trusted IT advisor with customers and potential customers.
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Adobe Acrobat PDF | 123 KB
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Adobe Acrobat PDF | 2.1 MB
Fire & Rescue Service IT, 2009-Ongoing: Raise Optevia's Profile & Generate Sales
Optevia is Microsoft's premier Dynamics public sector partner with over 75 Dynamics CRM deployments since 2004. Through PR and marketing, Optevia wanted to demonstrate to potential fire and rescue service organisations its unrivalled public sector CRM credentials, deep product & solution knowledge, and understanding of customers' CRM pain points. Mantis combined issued based PR, customer references and other marketing tools to raise Optevia's profile and support sales.
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Adobe Acrobat PDF | 102 KB
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Adobe Acrobat PDF | 1.7 MB
Education IT, 2007-Ongoing: Raise OCF's Profile; Refresh its External Perception - from 'IBM Reseller' to UK's Premier HPC System and Storage 'Integrator '
High Performance Computing (HPC) system and storage integrator OCF engaged Mantis to increase OCF's profile in the academic market – the traditional home of HPC - and the private sector – a potential new market for HPC. OCF also wanted to refresh its public perception, moving from being an 'IBM Reseller' to the UK's premier HPC system and storage integrator. Working closely with vendor partners such as IBM and Microsoft, Mantis set out to achieve this using a combination of customer references and thought leadership.
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Adobe Acrobat PDF | 103 KB
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Adobe Acrobat PDF | 2.0 MB
Education IT, 2009-2010: Raise the Think Lab’s profile, Benefits of Collaboration Facility for Professors, Students and Private Firms
The Think Lab, a collaboration facility owned by the University of Salford, wanted to raise its profile amongst prospective UK and overseas built environment students; to private firms; and to the Engineering and Physical Sciences Research Council EPSRC (to secure funding). As a precursor to an ongoing PR programme with the University's wider School of Built Environment, The Think Lab and Mantis prepared a ‘Site Tour Day’ in which the media could gain access to the facility; to understand how it supports the School of Built Environment, professors, students and private firms.
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Adobe Acrobat PDF | 80 KB
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Adobe Acrobat PDF | 1.0 MB
Education IT, 2007-2008: Raise Forensic Software’s Profile; Increase Knowledge Of 'E-Safety', Benefits for Schools, Councils and Pupils
Forensic Software is a small, UK based developer of e-safety software for schools nationwide (and overseas, International English schools). Approaching schools direct, via local authorities or learning grids, Forensic Software aimed to raise its own profile; increase knowledge of ‘e-safety’, and increase knowledge of and, trust in its primary product: Policy Central Enterprise. Mantis achieved this using a thought-leadership and customer reference programme.
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Adobe Acrobat PDF | 76 KB
Local Gov IT, 2006-2008: Increase Knowledge of 'Self-Service', Benefits for Councils and Citizens
Gandlake, a highly successful print management software company, with a good profile and existing customer base in local government, tasked Mantis with helping to develop a positive sales environment for its new product, Citizen's Account. Citizen's Account is a secure online portal which enables citizens to self-service and enables local authorities to reduce customer service costs by moving transactions online. Between 2006-2008, Mantis worked to increase awareness of the benefits of self-service technology in local authorities (via trade media) and citizens (via local / regional media).
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Adobe Acrobat PDF | 78 KB
