Tech PR for
public service
spinouts

There has been a significant amount of policy support for the establishment of spinouts, public sector mutuals and social enterprises in recent years.

But, spinouts face the same tech PR challenges as a commercial enterprise - building awareness, reputation and trust; demonstrating knowledge and value. We can help through our tech PR services.

25% of our current clients have University roots - either Oxbridge, Cranfield or University of London.


Download our behind the scenes spinout interview with Mark Newton, Managing Director of CoSector – University of London.


Download our exclusive interview with Pete Fennell, Cantium’s Head of Marketing, to find out what it is like to move from a career in the private sector to work in the public sector, and in particular, for a LatCo.

James Clay
Listen to our exclusive Podcast with Jisc’s head of higher education and student experience, James Clay, to find out how edtech start-ups can help support a sector that has been so heavily impacted by the pandemic.

Clients

Our relationship with Mantis has gone from strength to strength. The team really understand our business, so well now, and what’s important to us. They’ve managed to create lots of media coverage and interest for us, and promote some of our customers and get coverage for them at the same time. The team are super responsive, supportive, happy to take on new projects and pieces of work for us. We have such great communication with them it feels like we have a satellite office in Bristol.

Clare McSheaffrey
Head of Marketing and Events
CoSector – University of London

PR and marketing certainly hold a key role in elevating CoSector digitally, and creating case studies and thought leadership content are really valuable. The reactive element is also really important with PR, given the shift to remote working it’s become harder to communicate face-to-face, so this has really allowed us to reach a wider audience and communicate with customers, both current and new.

Mark Newton
Managing Director
CoSector – University of London

Our presence on social media has also provided us with additional channels to distribute our content and drive traffic back to our website. Channels such as LinkedIn have allowed us to share industry news and discussion, as well as proven to generate enquiries from potential customers.

Mark Newton
Managing Director
CoSector – University of London

Mantis has the perfect mix of higher education knowledge and tech background for Inkpath. We wanted to work with a team that understood our business from both sides and appreciated the procurement and engagement challenges of HE markets. As a young, dynamic company, it’s very important we see impact quickly from our commercial partners, and we’re confident we’ve made the right agency choice.

Services for spin outs

Content creation

Our content strategy for clients, particularly those who are growing, is to provide content that can be adaptable for all uses, and lengths, and formats. We believe that most thematic content is reusable, in a timely way. For example, once featured in the media, thought leadership can be adapted for your blog, or for a conference speech. Webinar decks become digital marketing content. Podcasts become written Q&As.

 
 

Owned media

We create web and digital content for sites and specific content hubs, as well as print copy. We manage blogs, set content strategies, and offer help in the creation of message and tone for all corporate material.

 
 

Shared media

We’ll work with you to plan and manage the content for your social channels, creating engagement that makes the impact we’ve planned for.

 
 

Earned media

Our tech pr campaigns increase Earned media campaigns – securing media coverage for your business in the target media which speaks to government and broader public sector. This includes content generation, securing media interviews and earned media coverage. We can help you to make the very most of every item of content; editing, pitching and placing content with the journalists that matter most. 

 
 

Related News

Spinout PR, am I agency ready? A guide for UK spinouts

At what stage is a spinout PR ready, and when can an agency help? To learn more about what PR could do for your spinout, you can start by seeing which one of these profiles suits best.

Spinout PR case study, crafting content and increasing visibility

Inkpath provides a skills and career development platform for higher education. Mantis's spinout PR campaign focusses on content, as well as earned media relations work, to highlight Inkpath’s expertise, experience and product offering.

Spinout PR, case study: from mentor to media impact

Mantis set about building its first spinout PR campaign for Ferryx, and launching its first product development partnership.

Behind the scenes at a university spinout

Behind the scenes at a university spinout: Mantis talks to Mark Newton, Managing Director of CoSector – University of London

#8 Edtech and HE podcast – post pandemic

Rebecca Paddick sat down with Jisc’s head of higher education and student experience to find out how edtech start-ups can help support the sector post pandemic

Life at a LatCo

Account Director Lauren Gill sat down with Pete Fennell, Cantium’s Head of Marketing, to find out what it is like to move from a career in the private sector to work in the public sector, and in particular, for a LatCo.