Arcus Global implements new communications campaign with Mantis
Arcus Global, a leading cloud solutions provider for the public sector, is working with PR and communications agency Mantis Public Relations to implement a strong communications plan that complements its marketing function, ultimately building Arcus’ awareness further with key stakeholders.
Arcus builds innovative cloud products for the public sector that ‘help people doing the most important jobs, do them better’. It is therefore down to Mantis to tell this story to this audience and increase Arcus’ share of voice in the sector. With this in mind, the communications programme will consist of mix of activities including message development, spokesperson training, content generation, customer advocacy, influencer relations, media relations and social media outreach.
“Arcus is really pushing the boundaries when it comes to public sector digital transformation,” says Anna Hennessy, director, Mantis Public Relations. “Much like us, Arcus understands the pressures that the public-sector faces and it’s exciting to see how it is revolutionising this space by helping to banish legacy applications and introducing the latest, innovative technology to achieve real transformation.”
“Mantis has a great reputation and we are excited to work with the team,” comments Kate Warboys, head of marketing, Arcus Global. “It’s imperative that we enhance the market position of Arcus with a passion for digital transformation in the public sector by creating insightful content such as thought leadership and customer stories. Overall, creating outputs that generates further action – conversation, interaction and dialogue.”