The Mantis team welcomed Inkpath as our latest new client last week. Inkpath has developed a mobile digital career passport for higher education. Initially spun out of the University of Oxford, Inkpath, led by founder Dr John Miles, is expanding its growth rapidly and moving into new markets.
Inkpath is a skills and career development platform and mobile app for students, researchers and staff, and provides training and CPD management, automated event booking and feedback for administrators. Designed to improve the student experience by helping them to showcase qualifications and achievements in a secure and shareable format, Inkpath’s mission is to enable academic institutions and employers to see reliable, detailed pictures of a candidate’s professional development portfolio.
Mantis will be working with Inkpath to increase awareness and lead generation through external comms, creating a content campaign for earned and owned media. The Mantis PR team, led by ex-managing editor of Edtech publications University Business and Education Technology, Rebecca Paddick will be focusing on an engaged advocacy programme for Inkpath’s current customers, which include Russell Group Universities across England and International HE establishments, and earned media content production, plus a media relations campaign in the edtech, HE and HR trade and national media.
We’ll be working with Chloe Naalchigar, Inkpath’s Client Engagement Manager, who explained why they selected us:
“Mantis has the perfect mix of higher education knowledge and tech background for Inkpath. We wanted to work with a team that understood our business from both sides and appreciated the procurement and engagement challenges of HE markets. As a young, dynamic company, it’s very important we see impact quickly from our commercial partners, and we’re confident we’ve made the right agency choice.”