Edtech,
edtechnology

During June 2020, the UK government announced three edtech measures totalling more than £100 million of investment to boost remote learning. While the delivery of education digitally might not be for everyone, in the context of a pandemic, we can only be thankful that such advances have been made.

According to a 2021 Technation report, global edtech investment reached $13bn in 2020, an increase from $5bn in 2019.

As a tech provider, if you need help communicating your edtech PR story, please get in touch.


Download our behind the scenes spinout interview with Mark Newton, Managing Director of CoSector – University of London.

“JISC"
LISTEN to our EXCLUSIVE PODCAST with JISC to learn how edtech start-ups can help support a sector so heavily impacted by the pandemic

“Will
DOWNLOAD our EXCLUSIVE PODCAST to learn how University of Bristol's Deputy Director of Communications shapes their press office and prioritises communications

Clients

Stone Case Study

Challenge

Working with Stone Group for the past eight years has been a real pleasure. We’ve supported the business with Edtech and Govtech PR and content creation through its change from selling its own-brand hardware almost exclusively to education, to being one of the UK’s most successful software and services VARs to the entire public sector. 

Approach

We adapted our campaign to match their focus, and over the eight years, over half the current Mantis team have worked on the Stone team, to bring in different levels of experience on the creative initiatives we put together for them.

Results

  • Using BETT to collect survey data and create post-show media moments, avoiding the horrible news clash during show week. Our work with the OFSTED tech lead as a thought leader and the research on the role of Governors in tech provisioning created strong coverage
  • Maintaining very strong relationships with the channel press, enabling Stone to be included in over 15 framework announcements in recent years, including their landmark TP2 inclusion and Apple deal. We’ve also led the media strategy for their financial evolution, including an MBO and an acquisition in the past 12 months 
  • Shaping Stone’s media messaging around ITAD and recycling in the public sector with research and thought leadership content 
  • Joint research on MAT financing with the Education Policy Institute bought national recognition and further influence with the big Academy Trusts
  • Engaging relationships for government teams, schools, FE and HE institutions with the media to tell the Stone story 
  • Showing the consumer media the importance of tech in education with hackathons and art competitions. 

Working with Mantis is a pleasure: briefs are clearly understood and realised, copy – when required – is stylish and engaging, communication is effective, and deadlines are met. There is a good deal of trust in our relationship, which means that Stone is currently high on my list of companies to approach when I need comment or case studies.

Helen Mulley
Editor Teach Secondary and
Technology and Innovation

Mantis has the perfect mix of higher education knowledge and tech background for Inkpath. We wanted to work with a team that understood our business from both sides and appreciated the procurement and engagement challenges of HE markets. As a young, dynamic company, it’s very important we see impact quickly from our commercial partners, and we’re confident we’ve made the right agency choice.

Chloe Naalchigar
Client Engagement Manager
Inkpath

PR and marketing certainly hold a key role in elevating CoSector digitally, and creating case studies and thought leadership content are really valuable. The reactive element is also really important with PR, given the shift to remote working it’s become harder to communicate face-to-face, so this has really allowed us to reach a wider audience and communicate with customers, both current and new.

Mark Newton
Managing Director
CoSector – University of London

Our presence on social media has also provided us with additional channels to distribute our content and drive traffic back to our website. Channels such as LinkedIn have allowed us to share industry news and discussion, as well as proven to generate enquiries from potential customers.

Mark Newton
Managing Director
CoSector – University of London

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